![]() I also acquainted myself with almost all existing to-do lists apps: Things 3, Todoist, WunderList, and the like. App Founder confirmed my findings.Ĭompetitor Analysis. They valued their time and were not willing to pay through the nose. They loved simplicity but appreciate personalization. The core of our audience were non-geeks, but they prefer to have many options and features. I have studied user reviews, their pain points, and expectations. The average rating of the app in the App Store was 2.4 of 5 □Īudience Analysis. The reason turned out to be simple: Pocket Lists 2 was hastily built on the 64-bit platform before the release of iOS 11, which no longer supports the outdated but reliable version of the app that was built on the 32-bit platform.Īs a result, even the most dedicated users fled from it, not finding their favorite features and daunted by the appalling interface. ![]() ![]() Having examined the app, I came to the conclusion that this was a rough MVP with a bunch of bugs, glitches, and flaws. The design below may differ from the actual application. I was the one and only designer.Īt that time, I did not know that in 1.5 years of work, I would be designing not only for iOS but also for Apple Watch, iMessage, macOS, Windows, Android and Web. I found a job vacancy and sent an email to apply for it. It is Pocket Lists - a cute application for keeping to-do lists, the story of which dates back to 2011. It was installed by more than 1 million people from 11 countries of the world. ![]() Meanwhile, Vladimir Tuporshin is looking for a remote designer to develop a new version of his task-manager for iOS. He has several serious web services on his back, but he would like to gain more experience in designing a native mobile application. A product designer with 4 years of experience is looking for a new, exciting project. ![]() Please, check out this project on my Behance portfolio. ![]()
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